Three Olives Vodka was the booze of choice back in college. Our girl has graduated and grown up. But in actuality, she’s really only grown older. Not up. The TOV target is described as unapologetic and even basic at times. Something she freely admits. She’s got a real IDGAF attitude going on. You love her or you loathe her. She doesn’t really have a grey area. The TOV girl has moved on to other vodka brands because that's what she thought she was supposed to do. We wanted a way to recapture her and remind her why we’re the one she wants next to her on a night out. At the end of the day (and at the end of the night), you want to be around people that support you and just “get you.”
Disclaimer: This was for the 2020 festival season. 2020. The year of satan. Unfortunately, due to the panny, this activation did not happen.
the idea
This is the mini-est of mini-manifestos used to help ground the Lost + Found idea.
hey girl, you got more traditional manifestos + branding work?
the invites
Since Lost + Found was meant to have speakeasy vibes, it had to be advertised carefully. These were a few ways to spread the word, while keeping the intrigue and allure of the event intact.
festival flags
Festival flags around the grounds would read:
Even if you aren’t lost, you want to be found here.
Lost + Found
Three Olives Vodka
An invitation wrapped in a riddle on a festival flag. Classic.
lost items
Items that are commonly lost (sunglasses, sandals, hats, shorts) were to be sprinkled throughout the festival grounds with tags that read:
If found, please bring to Lost + Found.
Reward if found.
There would also be a small map of how to get to the Lost + Found on the tag. The reward would be entry into the event and a complimentary bevvy.