Hard to pronounce, easy to drink. Not familiar with Cava? It's champagne and prosecco's feisty Spanish cousin. In less than a year, my team and I took this brand from unrealized potential to a worthy competitor in the sparkling wine space. Most of the competitors were doing super feminine, garden-party type content. But we gave Segura an edge to be able to speak to the women that didn’t want to frolic around in tulle dresses on Sundays. With a new website, a different approach to social media, an event series and an award-winning social activation, Segura Viudas started poppin’. (First and last pun you’ll see on this page. Promise.) Here are a few highlights from my time spent amongst the bubbles.
